AI cybersecurity, in plain English.

A third-party provider that operates security infrastructure — typically SIEM, log monitoring, and compliance reporting — on behalf of a customer, often co-managed with an internal team.

A managed service focused on 24/7 threat detection, investigation, and active response — usually delivered on top of the customer's EDR or XDR tooling.

A provider that manages IT infrastructure — endpoints, networks, productivity tooling, helpdesk — for a customer, usually on a flat monthly per-user fee.

The team and tooling responsible for continuous security monitoring, detection, investigation, and response — either in-house, fully outsourced, or co-managed.

A platform that ingests logs and security telemetry from across the environment, correlates events, and surfaces alerts for SOC analysts to investigate.

Software installed on endpoints that records process, file, network, and identity activity and enables analysts to detect, investigate, and contain attacks at the endpoint.

A platform that unifies detection and response across endpoint, network, identity, email, and cloud telemetry — broader than EDR, narrower than a full SIEM.

A fractional or part-time CISO engagement delivered as a service — typically by an MSSP, consultancy, or specialist firm — to organizations that cannot justify a full-time hire.

Tooling that automates SOC workflows — playbooks, enrichment, response actions — to reduce analyst toil and shorten MTTR.

A specialist intermediary that matches enterprise security buyers (CISOs, security committees) with vetted cybersecurity vendors, typically compensated per qualified meeting or closed deal rather than via retainer.

A precise definition of the accounts most likely to buy: firmographics, technographics, security maturity, buying triggers, and disqualifiers.

A go-to-market motion that targets a finite list of named accounts with coordinated marketing, sales, and executive outreach — instead of broad lead capture.

Signals indicating an account is actively researching or evaluating a category — derived from content consumption, search behavior, job postings, funding events, or third-party panels.

A pricing model where a lead-gen partner or broker is paid only for qualified sales meetings delivered against a documented qualification rubric, with replacement guarantees for no-shows or out-of-ICP meetings.

The end-to-end function — outbound, inbound, partner, and event sourcing — responsible for creating qualified sales opportunities, typically measured in dollars of new ARR opportunity per quarter.